Four Monkeys

“The hundredth monkey effect is a hypothetical phenomenon in which a new behavior or idea is spread rapidly by unexplained means from one group to all related groups once a critical number of members of one group exhibit the new behavior or acknowledge the new idea” Wiki

See, hear, smelling, taste; we have a problem just interpreting these senses… new ideas and behaviors can spread rapidly from just one individual, let alone the idea of one hundred.